It's challenging when people don't even know how to pronounce your name! Back in the 19th century, Herman Tauck moved from Germany to the USA in search of the American Dream. German speakers will recognise that the 'au' in Tauck is pronounced 'ow', and in the process of thinking about this, you will realise that the Tauck family is a real family (descended from the adventurous Herman Tauck), with a real name, and that three generations of that family have been operating the very best personally curated tours since way back in 1925.

Check out the website and you will see that the board consists of many members of the family, all passionate about travel and philanthropy, and determined to ensure that Tauck's outstanding reputation continues to shine brightly. No resting on laurels here. The family feeling extends way beyond the family members to include staff, partners around the world, and, of course, their customers.

So at Tauck, they talk of 'One Family. One Company. One Passion', and the successful formula on which they base everything they do is 'do the right thing'. Craft a life-enriching travel experience; provide it at a single all-inclusive price; ensure there is great value for money; and rely on recommendations of satisfied customers to build a following and grow the business.

So if you have a 90 year history of 'doing the right thing' with partners all over the world, you are going to end up with some very old friends, and this is the secret of the Tauck difference when you take one of their river cruises. The 'uncommon access' they refer to means experiences for you that you simply couldn't get with another company. And that is within the context of a trip that is seamless and inclusive, with all the details taken care of.