Viking's amazingly speedy expansion first in river, and now in the ocean sector, has depended on a clear vision of what the product should be, delivered consistently and reliably at a reasonable price.

The Viking ocean ships are effectively interchangeable, so if you are comfortable with the product, you can happily return again and again, sampling the Viking experience throughout the world. With the growth of the fleet, more and more itineraries are being offered, giving you loads of choice for your next Viking cruise. The ships, carrying just under 1,000 passengers, are able to offer in-depth and port-intensive itineraries.

Using the river cruise model, Viking offer an included shore excursion in every port, and inclusive value on board to give a relaxed environment, with beer, wine and soft drinks included with lunch and dinner, a relaxed range of open seating dining options, and lots of choice in terms of entertainment.

Viking refer to themselves as 'The thinking person's cruise', with a range of lectures and cultural programmes, and a varied offering ashore giving insight into how people live and work in each country visited, as well as some privileged access to cultural treasures.

As for the look of the ships, Viking's fresh and contemporary Scandinavian design is uncluttered and inviting, with a huge range of bars and lounges, intimate corners and relaxed spaces, allowing guests to create a pace to suit themselves. Light and airy spaces, fresh air and sea views are available throughout the ships.